About
Coulter Creative is a boutique social media agency offering high-touch, personalized support tailored to the hospitality industry and lifestyle brands. With over seven years of specialized experience, we blend strategic creativity with data-driven insights to create social media strategies that work. From content creation to campaign execution, community management, and performance analysis, we help brands grow by delivering engaging, trend-aware campaigns that boost visibility and drive results. At Coulter Creative, your goals become our mission and we bring the expertise to make them happen.
Services
At Coulter Creative, we provide strategic social media services to elevate your brand, grow your audience, and drive real engagement. Whether you're launching, refreshing, or scaling, we bring creativity and consistency to your online presence.
Strategy
We analyze market trends and target audience insights to develop customized social media strategies that drive engagement and visibility for your brand.
Campaign Planning & Content Creation
Our team excels in planning and executing creative social media campaigns that resonate with your audience, leveraging trend-aware and data-driven approaches.
Insight & Metrics
We provide in-depth insights and metrics analysis to track the performance of your social media campaigns, ensuring real-time adjustments for maximum effectiveness.
Portfolio
This portfolio is a snapshot of the work I love. It's creative, thoughtful, and results-driven. Each project reflects my passion for helping brands show up beautifully and authentically online.
Content Capture & Creation
Social Media Strategy
Campaign Highlights:
Managed the photo/video shoot process, overseeing strategy, coordination, and on-site execution. Designed fresh content for the client, incorporating new branding with vibrant photos and engaging videos to reacquaint them with their customer base.
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Key Outcomes:
Increased client’s following by 54% within 12 months through engagement first strategies, cross brand partnerships, and targeted giveaways.
Brand Strategy and Content Creation
Campaign Highlights:
Collaborated with the client to develop and implement their brand strategy, managed and executed the capturing and editing of all photo and video content, and crafted compelling copy to boost brand awareness.
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Key Outcomes:
​Enhanced website traffic by 10% resulting in an increase in online sales. Achieved a monthly 4.1% growth rate in Instagram followers.
Paid Advertising, Scheduling & Analytics
Campaign Highlights:
Posted all paid advertisements, oversaw and adjusted budgets for each platform, contributed to content creation for socials and television, and delivered bi-weekly analytics along with content suggestions to enhance ROI.
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Key Outcomes:
The content strategy led to remarkable growth in views and impressions by spiking from 170 views to 152,000 views and consistently achieving their peak viewership each month.
Social Media Strategy
Increase Engagement and Followers
Campaign Highlights:
Introduced a refreshed, modern content direction that elevated the brand’s digital presence. Achieved measurable growth in Instagram engagement and followers through creative direction and audience-first content.
Key Outcomes:
Exceeded KPIs through strategic growth in followers and engagement. Introduced and cultivated brand and cross-partnerships that elevated visibility while preserving brand equity.
What our clients are saying...
"Working with Karin as our social media manager has been a game-changer. She created a clear social media plan, stunning content, and captions that truly reflected our brand. The strategy worked and we saw more engagement, more inquiries, and real results!"
Dave McDonald
Director of Sales
"We contracted Coulter Creative to support the repositioning of the hotel and the launch of a new restaurant. The new restaurant, in the hotel, was designed to evoke sentimental association to the past and present a modern, elevated dining experience that compliments the hotel's accommodation. Karin was able to create a social media response that celebrated the hotel's historical story, engage the customer in the romance of the establishment and then add excitement to create interest, demand and drive business into the new restaurant. I could not have completed the launch without the energy, creativity and story telling magic that Karin brought to the project".
Christopher Ashby
Director of Sales & Marketing
